888 Unites Forces with ReelPlay to Enhance Portfolio

888 Signs Content Deal with ReelPlay

The prestigious brand 888 Holdings has just announced its latest collaboration with the prominent provider ReelPlay.

The new partnership will bring many benefits for both parties, including the enrichment of the lobby in 888 Casino.

The Start of a Fruitful Friendship

The company maintains that this deal is the result of its strategy for enhancement of the portfolio which is on offer for the customers.

Its main aim is to integrate new technologies and aspiring content providers into its refurbished gaming platform through the addition of premium games developed both in-house and by third-party suppliers.

Guy Cohen, SVP of B2C at 888, explained by saying, “888casino continues to offer its customers the safest most entertaining experience by offering unique 888 products as well as a growing selection of engaging third-party content.”

Both parties are delighted about the prospects of their future collaboration which has already started to yield fruits. Namely, according to the contract that they had just signed, a plethora of both new and established content published by SG Digital’s OGS platform is to soon appear in the casino, as well as the catalog titles that include Buster Hammer Carnival and Rogue Treasure.

Loyal customers of the casino will also have exclusive access to the Hypernova Megaways slot which is said to offer up to 117,649 ways to win. As soon as ReelPlay publishes the title, 888 Casino players will be the first to try it out.

Strengthening the Core

The excitement about the new deal is perhaps best conveyed by David Johnson, the chief commercial officer of ReelPlay.

He commented: “We are proud to launch the first game to our partners at 888. ReelPlay commits to all our licensees to deliver games of the highest possible quality supported by all manner of campaign and marketing opportunities in the truest sense of partnership. We expect the tie-up between ReelPlay and 888 will provide for mutually exciting and profitable times.”

This deal comes directly after the deal with Northern Lights Gaming, whose content is already located in the 888 Casino lobby. Both deals are important for the strengthening of the company’s core focus on the European market.