NetEnt Secures US Deal with Tipico

NetEnt and Tipico have teamed up for the latter’s expansion into the United States.

NetEnt and Tipico have entered an agreement that will see NetEnt games launched on the regulated New Jersey market.

Making a Move into the NJ Market

Tipico, the Germany-based global sportsbook operator is making a move into this regulated US market. 

As a result of the new deal, Tipico will gain selection of NetEnt’s acclaimed portfolio of video slots and table games.

So, titles like Divine Fortune will be available to Tipico players. Additionally, Tipico can also enjoy NetEnt’s marketing tools, like Free Spins, to help grow their business.

The operator intends to launch the SG Digital-powered iGaming domain. This site is currently awaiting approval from the New Jersey Division of Gaming Enforcement.

First Content Partners

Brian Kraft, Vice President Commercial of NetEnt Americas LLC spoke about the partnership. “We are happy that Tipico has chosen NetEnt to be one of their first content providers as they begin their US journey. I’m looking forward to having our games in front of players and working with Tipico to grow their business in the US.” 

Adrian Vella, Managing Director, U.S. Business, Tipico is also happy about the alliance.

“We are excited to begin our partnership with NetEnt as we kick-off our expansion into the U.S.” He added that NetEnt has “a proven track record in the regulated New Jersey market.” And, considering their well-known catalog of branded games, they’re “confident that our customers will love NetEnt’s offering.”

NetEnt will continue to roll out more games with Tipico over the second half of 2020.

The US also continues to be a central focus for the online casino content developer. Michigan and West Virginia are the next access points to be undertaken in the future.

The firm’s January-June interim report also showed the following.

The US accounted for ten percent of total group gross gaming revenue. The GGR growth in New Jersey was at 148 per cent Y/Y and in Pennsylvania at +100 per cent Q/Q.

“We now see a greater likelihood that more US states will introduce online casino legislation in the coming years. Importantly, we expect to launch our games in both Michigan and West Virginia ” said Therese Hillman, group CEO of NetEnt. This is due to the fact that the online casino markets’ expected opening in the second half of this year.